Privacy Policy

Effective Date: March 13, 2026

Last Updated: March 13, 2026


Snow Orthodontics ("Snow Orthodontics," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our online forms, communicate with us, or otherwise interact with us online.


This Privacy Policy applies to information collected through the Snow Orthodontics website and related online services that link to this Privacy Policy.


Website: drsnow.com

Phone: 1-800-377-6697

Email: info@drsnow.com


If you are a patient or prospective patient, please note that certain health or medical information may also be governed by applicable healthcare privacy laws and our separate Notice of Privacy Practices, if applicable.


Information We Collect

We may collect the following categories of information:


Information you provide directly

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Preferred office location
  • Appointment request details
  • Insurance-related information you choose to provide
  • Information submitted through contact forms, consultation forms, patient forms, referral forms, surveys, promotions, or other website forms
  • Any message, question, or other content you send to us


Health-related or treatment-related information

If you submit information through forms related to orthodontic treatment, consultations, referrals, or patient intake, we may collect information you choose to provide relating to dental, orthodontic, or health-related concerns.


Information collected automatically

When you use our website, we or our service providers may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referral URLs
  • Pages viewed
  • Dates and times of visits
  • Clickstream data
  • Ad interaction data
  • Session information
  • Approximate geolocation derived from IP address
  • Cookie IDs and similar online identifiers


Information from third parties

We may receive information from:

  • Advertising and analytics partners
  • Social media platforms
  • Website and hosting vendors
  • Form-processing providers
  • Fraud-prevention and security providers
  • Search and advertising platforms


How We Use Information

We may use personal information to:

  • Operate, maintain, and improve our website
  • Respond to inquiries and appointment requests
  • Schedule or manage consultations
  • Communicate with you about services, offices, or requests
  • Process patient, referral, or contact submissions
  • Personalize website content and user experience
  • Measure website usage and campaign performance
  • Detect, prevent, and investigate fraud, abuse, or security incidents
  • Maintain the safety and integrity of our systems
  • Comply with legal, regulatory, and professional obligations
  • Enforce our policies, terms, and legal rights


We may also use deidentified or aggregated information for analytics, reporting, and business improvement purposes.


Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, server-side analytics tools, and similar technologies to support website functionality, understand site traffic, measure advertising performance, improve the user experience, and help protect the site.


These technologies may be set by us or by our service providers and partners.


The website may use:

  • Essential cookies necessary for core site operation
  • Analytics cookies to understand traffic and website performance
  • Advertising and measurement technologies to help us understand ad performance and audience interactions
  • Security and fraud-prevention technologies


Analytics, Advertising, and Tracking Technologies

We may use tools such as:

  • Google Analytics
  • Google Ads
  • Google Search Console
  • Meta Pixel / Meta Ads
  • WithoutCode Server-Side Analytics
  • Fraud Blocker


These tools may collect information about your device, browser, site usage, interactions with pages, forms, and ads, and may use cookies, pixels, server-side events, or similar technologies.


We use these technologies to:

  • Understand website traffic and behavior
  • Measure the effectiveness of advertising campaigns
  • Improve site performance and marketing
  • Detect invalid traffic, bots, and malicious activity
  • Better understand how users reach and interact with our website


Under some privacy laws, certain advertising or analytics-related disclosures involving cookies, pixels, or online identifiers may be considered a "sale," "sharing," or use for cross-context behavioral advertising. Where required by law, you may have the right to opt out of that activity.


Healthcare and Sensitive Information

Because Snow Orthodontics is a healthcare provider, certain information you submit may relate to health care services. Please do not send highly sensitive medical information through general website forms unless specifically requested and securely provided.


Where applicable, information that qualifies as protected health information or medical information may be handled in accordance with applicable healthcare privacy laws, including HIPAA and California medical privacy requirements, in addition to this Privacy Policy. California law also separately protects certain medical information held by healthcare providers and contractors.


If the website includes patient intake, consultation, or other health-related forms, those submissions should be configured and managed carefully to avoid inappropriate disclosure through tracking technologies. HHS has issued specific guidance to healthcare providers on online tracking technologies in this context.


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you
  • Automatically from your browser or device
  • From cookies, pixels, and similar technologies
  • From advertising and analytics vendors
  • From social media or advertising platforms
  • From referring providers or individuals if they submit referral information
  • From business partners and service providers acting on our behalf


How We Disclose Information

We may disclose personal information to:

  • Website hosting, development, and technical support providers
  • Analytics providers
  • Advertising and marketing platforms
  • Communication and form-processing vendors
  • Security and fraud-prevention providers
  • Professional advisors, such as lawyers, accountants, or auditors
  • Government authorities, regulators, or law enforcement where required
  • Successors in connection with a merger, acquisition, restructuring, or sale of assets


We may also disclose information:

  • To comply with law or legal process
  • To protect rights, safety, and property
  • To investigate fraud, misuse, or security issues
  • With your direction or consent


We do not use website-submitted personal information for unrelated purposes that are incompatible with the reasons for which it was collected.


California Privacy Rights

If the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Snow Orthodontics, California residents may have the following rights, subject to exceptions and verification:

  • The right to know what categories of personal information we collect
  • The right to know the sources of that information
  • The right to know the business or commercial purposes for collection, use, disclosure, sale, or sharing
  • The right to know the categories of third parties to whom information is disclosed
  • The right to request access to specific pieces of personal information, where required
  • The right to request deletion of personal information, subject to exceptions
  • The right to request correction of inaccurate personal information
  • The right to opt out of the sale or sharing of personal information
  • The right to limit the use and disclosure of sensitive personal information, where applicable
  • The right not to receive discriminatory treatment for exercising privacy rights


California requires businesses subject to the CCPA to provide a notice at or before collection describing categories of personal information collected and the purposes for which they are used, and to include related disclosures in their privacy policy.


Categories of Personal Information We May Collect

Depending on how you interact with the site, we may collect:

  • Identifiers
  • Contact information
  • Internet or electronic network activity information
  • Approximate geolocation data
  • Professional or employment information if submitted
  • Audio, electronic, visual, or similar information if submitted
  • Inferences drawn from activity on the website
  • Sensitive personal information, such as account credentials or health-related information, if submitted through forms


Purposes for Collection and Use

We collect and use these categories for the purposes described in this Privacy Policy, including website operation, communications, appointments, analytics, security, fraud prevention, advertising measurement, and legal compliance.


Sale or Sharing

We do not knowingly sell personal information for money. However, some cookie, pixel, advertising, and analytics practices may be considered a "sale" or "sharing" under California law.


How to Exercise Privacy Rights

To make a privacy request, you may contact us using the contact information below.

Please include enough detail for us to understand, evaluate, and respond to your request. We may need to verify your identity before processing certain requests. Authorized agents may submit requests on behalf of California residents as permitted by law.


Privacy Contact:

Snow Orthodontics

Email: info@drsnow.com

Phone: 1-800-377-6697


If the site uses a cookie banner, privacy center, or "Do Not Sell or Share My Personal Information" link, users should also be able to manage certain cookie and tracking preferences there.


Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") setting. At this time, because there is not a universally accepted standard for responding to DNT signals, our website may not respond to DNT browser signals in a uniform way. However, where legally required, we honor applicable consent or opt-out preference signals supported by our website or consent tools.


California guidance recommends that privacy policies explain how the site responds to browser DNT signals and whether third parties may collect information across sites.


Third-Party Collection and Links

Our website may contain links to third-party websites, services, maps, forms, social media pages, or booking tools. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy policies of those third parties before providing information.


Third parties that provide analytics, advertising, embedded content, booking functionality, or social features may collect information over time and across different websites or services, subject to their own privacy practices.


Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide services and respond to requests
  • Maintain business and patient records
  • Comply with legal, tax, accounting, regulatory, and professional obligations
  • Resolve disputes
  • Enforce agreements
  • Detect and prevent fraud or abuse


Retention periods may vary depending on the type of information and legal obligations that apply.


Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, transmission, or storage environment can be guaranteed to be completely secure. You should use care when transmitting information online.


Children’s Privacy

Our website is not directed to children under 13 for independent use, and we do not knowingly collect personal information online from children under 13 without appropriate parental or guardian involvement. If you believe a child has provided information through the website without appropriate authorization, contact us and we will take reasonable steps to address the issue.


Marketing Communications

If you sign up to receive communications from us, we may send service-related or promotional messages consistent with applicable law. You may opt out of marketing emails by using the unsubscribe mechanism in the message or by contacting us.


California "Shine the Light"

California residents may request information about whether we have disclosed certain personal information to third parties for their own direct marketing purposes. At this time, Snow Orthodontics does not disclose personal information collected through this website to third parties for their own direct marketing purposes without appropriate authorization or legal basis.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Changes become effective when posted unless otherwise stated.


Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:


Snow Orthodontics
Website: drsnow.com
Email: info@drsnow.com
Phone: 1-800-377-6697